TY  - JOUR
T1  - The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments
JO  - International Conference on Marketing and Business Development Journal
VL  - I
IS  - 1
SP  - 377
EP  - 392
PY  - 2015/7/21/
T2  - 
AU  - Burghelea, Meda Roxana
AU  - Plaias, Ioan
AU  - El-Murad, Jaafar
SN  - 2344-5130
DO  - 
UR  - http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_150.pdf
KW  - music
KW  - cognitive
KW  - emotional
KW  - behavioural
KW  - retailing
KW  - service
AB  - Music variables affect consumer behaviour. This paper presents the current state of knowledge of the effects of music on consumers in retailing and service environments, showcasing the results of relevant studies that have manipulated specific musical variables (such as tempo, volume, genre, liking) and their impact on cognitive responses (expectations, perceptions, attitude, quality evaluation), emotional responses (moods, feelings, emotions), and ultimately behavioural responses (time spent in store, money spent in store, consumption speed, waiting). Based on a critical review of the most important studies, it concludes by identifying gaps in the already extensive literature and suggests future research to explore the relationship between musical variables and consumer responses in the context of retailing.
ER  -