TY - JOUR T1 - An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector JO - International Conference on Marketing and Business Development Journal VL - II IS - 1 SP - 180 EP - 193 PY - 2016 T2 - AU - Ben Youssef, Kamel AU - Giaccardi, Giuseppe AU - Pellicelli, Michela SN - 2344-5130 DO - UR - http://www.mbd.ase.ro/RePEc/aes/icmbdj/2016/ICMBD_V2_2016_57.pdf KW - Business Model Innovation KW - Canvas Business Model KW - Customer value KW - Entrepreneurship KW - Food sector KW - Knowledge KW - Micro entrepreneurs KW - Process AB - The Business Model Canvas has been applied in different sector (industrial, services, newspaper industry), while little has been written about the application in the food sector. This study outlines the increasing challenges of business model innovation in the food sector. It analyzes the impact on innovation in the food sector and the implications for the modeling business and the innovation process. The empirical research analyses twenty case studies in the food industry, in Emilia Romagna Italian Region. The findings show that the Business Model Canvas in the food sector needs to be linked to the innovation process and especially with adding the human capital key. In this context, for customer, the product is perceived as unique and authentic; it’s required to reduce the number of intermediaries; the technology reinforce the DNA of brand and finally, the management point out conflict and complexity of change. ER -