TY  - JOUR
T1  - The Influence of Advertising Practice Corporate Social Responsibility
JO  - International Conference on Marketing and Business Development Journal
VL  - II
IS  - 1
SP  - 201
EP  - 208
PY  - 2016
T2  - 
AU  - SUSANU, IRINA OLIMPIA
AU  - Cristache, Nicoleta
AU  - MICU, Adrian
SN  - 2344-5130
DO  - 
UR  - http://www.mbd.ase.ro/RePEc/aes/icmbdj/2016/ICMBD_V2_2016_63.pdf
KW  - social responsibility
KW  - advertising
KW  - commercial responsibility
AB  - Advertising serves as a mold that shapes social and moral values of the viewer and therefore, due attention should be paid to ensure that the content is healthy, that it positively affects the viewer and the values that inspires represent an ethical improvement of society health. This paper presents a research based on a semi-structured interview and the applying of a questionnaire. The purpose of this research is to reveal the extent to which respondents acknowledge the influence of advertising in decision-making. It can be said that in order to protect society from the harmful effects of advertising, we can create a model with a series of measures that advertising is socially responsible and even beneficial for the society.
ER  -