{"id":142,"date":"2015-11-02T18:14:52","date_gmt":"2015-11-02T18:14:52","guid":{"rendered":"http:\/\/www.mbd.ase.ro\/?p=142"},"modified":"2015-11-02T18:14:52","modified_gmt":"2015-11-02T18:14:52","slug":"psychology-of-luxury-goods-consumer","status":"publish","type":"post","link":"https:\/\/www.mbd.ase.ro\/?p=142","title":{"rendered":"Psychology of Luxury Goods Consumer"},"content":{"rendered":"<!-- coins metadata inserted by kblog-metadata -->\n<span class=\"Z3988\" title=\"ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&amp;rfr_id=kblog-metadata.php&amp;rft.title=Psychology+of+Luxury+Goods+Consumer&amp;rft.source=International+Conference+on+Marketing+and+Business+Development&amp;rft.date=2015-11-02&amp;rft.identifier=https%3A%2F%2Fwww.mbd.ase.ro%2F%3Fp%3D142&amp;rft.au=Razvan+Zaharia&amp;rft.au=Rodica+Milena+Zaharia&amp;rft.format=text&amp;rft.language=English\"><\/span><h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Psychology of Luxury Goods Consumer\"\/>Psychology of Luxury Goods Consumer<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Razvan Zaharia\"\/>Razvan Zaharia, <meta name=\"citation_author\" content=\"Rodica Milena Zaharia\"\/>Rodica Milena Zaharia<\/span><\/span>\n<\/p>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2015\/07\/21\"\/><meta name=\"citation_journal_title\" content=\"International Conference on Marketing and Business Development Journal\"\/><meta name=\"citation_volume\" content=\"I\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"200\"\/><meta name=\"citation_lastpage\" content=\"208\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"Bucharest University of Economic Studies Publishing House\"\/><\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31\"\/>M31<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"This paper investigates the psychological motivations of consumers of luxury goods, using the example of an unrepresentative sample of students from the Marketing School in the Bucharest University of Economic Studies. The objectives aim to identify the motivational elements of consumer of luxury goods, to correlate these reasons with the values represented by luxury products, and to exemplify the psychological factors determining the preference for luxury goods. The research hypotheses are: H1. Luxury goods consumption is associated with successful people; H2. Main psychological factors that determine the consumption of luxury products are related to the need of affiliation, recognition and appreciation, and values that are associated with luxury products are compliance, the need for uniqueness, social status and vanity. The study is divided into two parts. The first part is dedicated to an extensive literature review. Some of the most common psychological theories which underline consumer behavior and theoretical aspects of luxury products and their market will be presented. In the second part, the paper presents the methodological approach and the findings. Direct research covered a qualitative research, exploratory, based on two focus groups. Conclusions of this paper are consistent with the literature, meaning that luxury products are associated with success, satisfying needs of social integration, and membership of groups perceived as elitist, consumer ethnocentrism, and vanity.\"\/>This paper investigates the psychological motivations of consumers of luxury goods, using the example of an unrepresentative sample of students from the Marketing School in the Bucharest University of Economic Studies. The objectives aim to identify the motivational elements of consumer of luxury goods, to correlate these reasons with the values represented by luxury products, and to exemplify the psychological factors determining the preference for luxury goods. The research hypotheses are: H1. Luxury goods consumption is associated with successful people; H2. Main psychological factors that determine the consumption of luxury products are related to the need of affiliation, recognition and appreciation, and values that are associated with luxury products are compliance, the need for uniqueness, social status and vanity. The study is divided into two parts. The first part is dedicated to an extensive literature review. Some of the most common psychological theories which underline consumer behavior and theoretical aspects of luxury products and their market will be presented. In the second part, the paper presents the methodological approach and the findings. Direct research covered a qualitative research, exploratory, based on two focus groups. Conclusions of this paper are consistent with the literature, meaning that luxury products are associated with success, satisfying needs of social integration, and membership of groups perceived as elitist, consumer ethnocentrism, and vanity.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"consumer behavior, luxury goods, psychology.\"\/>consumer behavior, luxury goods, psychology.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_104.pdf\"\/><a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_104.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_104.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n\t&nbsp;<\/p>\n\n<div class=\"kcite-boilerplate\">Please cite this article as:\nRazvan Zaharia,Rodica Milena Zaharia (2015) Psychology of Luxury Goods Consumer. <i>International Conference on Marketing and Business Development<\/i>.\n<a href=\"https:\/\/www.mbd.ase.ro\/?p=142\">https:\/\/www.mbd.ase.ro\/?p=142<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Title Psychology of Luxury Goods Consumer Author Razvan Zaharia, Rodica Milena Zaharia Classification JEL M31 Abstract This paper investigates the psychological motivations of consumers of luxury goods, using the example <a href=\"https:\/\/www.mbd.ase.ro\/?p=142\" class=\"more-link\">[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"Layout":"","footnotes":""},"categories":[18],"tags":[],"coauthors":[16],"class_list":["entry","author-mbd","post-142","post","type-post","status-publish","format-standard","category-18"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142"}],"version-history":[{"count":1,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/142\/revisions\/143"}],"wp:attachment":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}