{"id":146,"date":"2015-11-02T18:17:38","date_gmt":"2015-11-02T18:17:38","guid":{"rendered":"http:\/\/www.mbd.ase.ro\/?p=146"},"modified":"2015-11-02T18:17:38","modified_gmt":"2015-11-02T18:17:38","slug":"marketing-trends-in-the-online-retailing-of-books-in-romania","status":"publish","type":"post","link":"https:\/\/www.mbd.ase.ro\/?p=146","title":{"rendered":"Marketing Trends in the Online Retailing of Books in Romania"},"content":{"rendered":"<!-- coins metadata inserted by kblog-metadata -->\n<span class=\"Z3988\" title=\"ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&amp;rfr_id=kblog-metadata.php&amp;rft.title=Marketing+Trends+in+the+Online+Retailing+of+Books+in+Romania&amp;rft.source=International+Conference+on+Marketing+and+Business+Development&amp;rft.date=2015-11-02&amp;rft.identifier=https%3A%2F%2Fwww.mbd.ase.ro%2F%3Fp%3D146&amp;rft.au=Carmen+Balan&amp;rft.format=text&amp;rft.language=English\"><\/span><h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Marketing Trends in the Online Retailing of Books in Romania\"\/>Marketing Trends in the Online Retailing of Books in Romania<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Carmen Balan\"\/>Carmen Balan<\/span><\/span>\n<\/p>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2015\/07\/21\"\/><meta name=\"citation_journal_title\" content=\"International Conference on Marketing and Business Development Journal\"\/><meta name=\"citation_volume\" content=\"I\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"218\"\/><meta name=\"citation_lastpage\" content=\"226\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"Bucharest University of Economic Studies Publishing House\"\/><\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M30, M31, L81\"\/>M30, M31, L81<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"The goal of the research presented in this paper is to identify the marketing trends in the online retailing of books on the Romanian market. The main objectives of the research refer to the exploration of the present trends relative to: (i) book reading in Romania; (ii) online purchasing of books in Romania; (iii) types of online retailers on the market of books; (iv) marketing strategies of the different operators involved in the online retailing of books; (v) performance metrics of the companies involved in the online retailing of books. The research design is exploratory. Based on the research findings, recommendations for the future development of the marketing strategies in the online retailing of books in Romania are envisaged. While there are previous studies relative to the book market in this country, the perspective of e-commerce and social media was rather unaddressed. Thus, the distinctive contribution of the paper consists in the fact that it is among the first to approach the marketing trends in the online retailing of books.\"\/>The goal of the research presented in this paper is to identify the marketing trends in the online retailing of books on the Romanian market. The main objectives of the research refer to the exploration of the present trends relative to: (i) book reading in Romania; (ii) online purchasing of books in Romania; (iii) types of online retailers on the market of books; (iv) marketing strategies of the different operators involved in the online retailing of books; (v) performance metrics of the companies involved in the online retailing of books. The research design is exploratory. Based on the research findings, recommendations for the future development of the marketing strategies in the online retailing of books in Romania are envisaged. While there are previous studies relative to the book market in this country, the perspective of e-commerce and social media was rather unaddressed. Thus, the distinctive contribution of the paper consists in the fact that it is among the first to approach the marketing trends in the online retailing of books.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"online trends, marketing of books, e-commerce, social media.\"\/>online trends, marketing of books, e-commerce, social media.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_107.pdf\"\/><a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_107.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_107.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n\t&nbsp;<\/p>\n\n<div class=\"kcite-boilerplate\">Please cite this article as:\nCarmen Balan (2015) Marketing Trends in the Online Retailing of Books in Romania. <i>International Conference on Marketing and Business Development<\/i>.\n<a href=\"https:\/\/www.mbd.ase.ro\/?p=146\">https:\/\/www.mbd.ase.ro\/?p=146<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Title Marketing Trends in the Online Retailing of Books in Romania Author Carmen Balan Classification JEL M30, M31, L81 Abstract The goal of the research presented in this paper is <a href=\"https:\/\/www.mbd.ase.ro\/?p=146\" class=\"more-link\">[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"Layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[18],"tags":[],"coauthors":[16],"class_list":["entry","author-mbd","post-146","post","type-post","status-publish","format-standard","category-18"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146"}],"version-history":[{"count":1,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":147,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/146\/revisions\/147"}],"wp:attachment":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}