{"id":148,"date":"2015-11-02T18:19:08","date_gmt":"2015-11-02T18:19:08","guid":{"rendered":"http:\/\/www.mbd.ase.ro\/?p=148"},"modified":"2015-11-02T18:19:08","modified_gmt":"2015-11-02T18:19:08","slug":"events-marketing-4-d-research","status":"publish","type":"post","link":"https:\/\/www.mbd.ase.ro\/?p=148","title":{"rendered":"Events Marketing 4-D Research"},"content":{"rendered":"<!-- coins metadata inserted by kblog-metadata -->\n<span class=\"Z3988\" title=\"ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&amp;rfr_id=kblog-metadata.php&amp;rft.title=Events+Marketing+4-D+Research&amp;rft.source=International+Conference+on+Marketing+and+Business+Development&amp;rft.date=2015-11-02&amp;rft.identifier=https%3A%2F%2Fwww.mbd.ase.ro%2F%3Fp%3D148&amp;rft.au=Daniel+Moise&amp;rft.format=text&amp;rft.language=English\"><\/span><h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Events Marketing 4-D Research\"\/>Events Marketing 4-D Research<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Daniel Moise\"\/>Daniel Moise<\/span><\/span>\n<\/p>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2015\/07\/21\"\/><meta name=\"citation_journal_title\" content=\"International Conference on Marketing and Business Development Journal\"\/><meta name=\"citation_volume\" content=\"I\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"227\"\/><meta name=\"citation_lastpage\" content=\"232\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"Bucharest University of Economic Studies Publishing House\"\/><\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31, M30\"\/>M31, M30<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into account the direct audience at the event, the organization that ordered the event and the company that organized the event, it undertakes a 3-D research, bearing in mind that the event is seen from three different points of view. A 4-D research, implies the indirect audience of an event as well, as it may be very important for each and every one of them. At a first glance, although the indirect public does not seem to be very important for the success of an event, they must be borne in mind for further editions of the event as those from the indirect audience might turn into direct audience. In this paper, we will reveal the most profitable communication channels for this kind of audience. And consequently, those, who organize an event, should be interested not only in how to modify the behavior and the way direct audience views the organizations, but also the ways and means by which the indirect audience's behavior can be changed at the same time with the manner they value the organizations.\"\/>In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into account the direct audience at the event, the organization that ordered the event and the company that organized the event, it undertakes a 3-D research, bearing in mind that the event is seen from three different points of view. A 4-D research, implies the indirect audience of an event as well, as it may be very important for each and every one of them. At a first glance, although the indirect public does not seem to be very important for the success of an event, they must be borne in mind for further editions of the event as those from the indirect audience might turn into direct audience. In this paper, we will reveal the most profitable communication channels for this kind of audience. And consequently, those, who organize an event, should be interested not only in how to modify the behavior and the way direct audience views the organizations, but also the ways and means by which the indirect audience&#39;s behavior can be changed at the same time with the manner they value the organizations.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"events marketing, 4-D research, communication channels.\"\/>events marketing, 4-D research, communication channels.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_108.pdf\"\/><a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_108.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_108.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n\t&nbsp;<\/p>\n\n<div class=\"kcite-boilerplate\">Please cite this article as:\nDaniel Moise (2015) Events Marketing 4-D Research. <i>International Conference on Marketing and Business Development<\/i>.\n<a href=\"https:\/\/www.mbd.ase.ro\/?p=148\">https:\/\/www.mbd.ase.ro\/?p=148<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Title Events Marketing 4-D Research Author Daniel Moise Classification JEL M31, M30 Abstract In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into <a href=\"https:\/\/www.mbd.ase.ro\/?p=148\" class=\"more-link\">[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"Layout":"","footnotes":""},"categories":[18],"tags":[],"coauthors":[16],"class_list":["entry","author-mbd","post-148","post","type-post","status-publish","format-standard","category-18"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148"}],"version-history":[{"count":1,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/148\/revisions\/149"}],"wp:attachment":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}