{"id":183,"date":"2015-11-02T18:52:48","date_gmt":"2015-11-02T18:52:48","guid":{"rendered":"http:\/\/www.mbd.ase.ro\/?p=183"},"modified":"2015-11-02T18:52:48","modified_gmt":"2015-11-02T18:52:48","slug":"marketing-research-thought-near-filed-communication","status":"publish","type":"post","link":"https:\/\/www.mbd.ase.ro\/?p=183","title":{"rendered":"Marketing Research thought Near Filed Communication"},"content":{"rendered":"<!-- coins metadata inserted by kblog-metadata -->\n<span class=\"Z3988\" title=\"ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&amp;rfr_id=kblog-metadata.php&amp;rft.title=Marketing+Research+thought+Near+Filed+Communication&amp;rft.source=International+Conference+on+Marketing+and+Business+Development&amp;rft.date=2015-11-02&amp;rft.identifier=https%3A%2F%2Fwww.mbd.ase.ro%2F%3Fp%3D183&amp;rft.au=Dan+Mitrea&amp;rft.format=text&amp;rft.language=English\"><\/span><h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Marketing Research thought Near Filed Communication\"\/>Marketing Research thought Near Filed Communication<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Dan Mitrea\"\/>Dan Mitrea<\/span><\/span>\n<\/p>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2015\/07\/21\"\/><meta name=\"citation_journal_title\" content=\"International Conference on Marketing and Business Development Journal\"\/><meta name=\"citation_volume\" content=\"I\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"322\"\/><meta name=\"citation_lastpage\" content=\"328\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"Bucharest University of Economic Studies Publishing House\"\/><\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31\"\/>M31<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"NFC Near Field Communication technologies in mobile phones and tablets, has an increased set up in the new hardware for mobile applications in the last period. The author will try a marketing research approach, using Meta data stored and transmitted through NFC Technologies. Therefore, a certain algorithm to read \u2013 and set up an information cube will be issued in last stage, but on this article we will debate the assumptions and conditions to be met, in order to allow the marketing research approaches by collecting the meta data from NFC activity of the customers with the mobile phones or tablets. The question is how to transform the marketing elements so that they can incorporate the NFC Technology.\"\/>NFC Near Field Communication technologies in mobile phones and tablets, has an increased set up in the new hardware for mobile applications in the last period. The author will try a marketing research approach, using Meta data stored and transmitted through NFC Technologies. Therefore, a certain algorithm to read &ndash; and set up an information cube will be issued in last stage, but on this article we will debate the assumptions and conditions to be met, in order to allow the marketing research approaches by collecting the meta data from NFC activity of the customers with the mobile phones or tablets. The question is how to transform the marketing elements so that they can incorporate the NFC Technology.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"marketing research, NFC, tap marketing, event processing, customer relationship.\"\/>marketing research, NFC, tap marketing, event processing, customer relationship.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_137.pdf\"\/><a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_137.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2015\/ICMBDJ_V1_2015_137.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n\t&nbsp;<\/p>\n\n<div class=\"kcite-boilerplate\">Please cite this article as:\nDan Mitrea (2015) Marketing Research thought Near Filed Communication. <i>International Conference on Marketing and Business Development<\/i>.\n<a href=\"https:\/\/www.mbd.ase.ro\/?p=183\">https:\/\/www.mbd.ase.ro\/?p=183<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Title Marketing Research thought Near Filed Communication Author Dan Mitrea Classification JEL M31 Abstract NFC Near Field Communication technologies in mobile phones and tablets, has an increased set up in <a href=\"https:\/\/www.mbd.ase.ro\/?p=183\" class=\"more-link\">[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"Layout":"","footnotes":""},"categories":[18],"tags":[],"coauthors":[16],"class_list":["entry","author-mbd","post-183","post","type-post","status-publish","format-standard","category-18"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183"}],"version-history":[{"count":1,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":184,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/183\/revisions\/184"}],"wp:attachment":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}