{"id":272,"date":"2016-07-29T13:32:35","date_gmt":"2016-07-29T13:32:35","guid":{"rendered":"http:\/\/www.mbd.ase.ro\/?p=272"},"modified":"2019-01-28T20:59:29","modified_gmt":"2019-01-28T20:59:29","slug":"quantitative-research-on-the-anime-culture-products-presence-in-the-romanian-market","status":"publish","type":"post","link":"https:\/\/www.mbd.ase.ro\/?p=272","title":{"rendered":"Quantitative Research on the Anime Culture Products Presence in the Romanian Market"},"content":{"rendered":"\n<\/span>

Title<\/strong><\/span><\/span><\/h4>\n

Quantitative Research on the Anime Culture Products Presence in the Romanian Market<\/span><\/span><\/p>\n

Author<\/strong><\/span><\/span><\/h4>\n

CAZACU, ADRIAN NICOLAE<\/span><\/span><\/p>\n

 <\/p>\n

Classification JEL <\/strong><\/span><\/span><\/h4>\n

F690<\/span><\/span><\/p>\n

Abstract<\/strong><\/span><\/span><\/h4>\n

The process of globalization brings with it intercultural exchanges with effects both socially and economic. The culture upon which we will focus in this study is a media culture called “anime” that has emerged due to the global impact that Japanese animation had on the entertainment industry, starting with the last decades of the XX- th century. Anime funs buy products that are related with the anime culture. These products can be: figurines, ornaments, clothing, toys, etc. Also, those who find their cultural identity in the context of anime, buy comics called \u201cJapanese manga\u201d, translated, now, in several languages. Anime culture has taken off in Romania, wining a lot of fans and opening a new market for the products of this culture. This study aims to open the line of research on the consumer behavior regarding the following aspects such as: the target audience, economic interests, the types of the products sold and the areas where there is an interest to purchase such products.<\/span><\/span><\/p>\n

Keywords<\/strong><\/span><\/span><\/h4>\n

globalization, anime culture, anime products, consumer behavior<\/span><\/span><\/p>\n

Full Text:download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n

Cite: download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n

 <\/p>\n\n

Please cite this article as:\nmbd (2016) Quantitative Research on the Anime Culture Products Presence in the Romanian Market. International Conference on Marketing and Business Development<\/i>.\nhttps:\/\/www.mbd.ase.ro\/?p=272<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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