{"id":342,"date":"2017-07-29T13:47:53","date_gmt":"2017-07-29T13:47:53","guid":{"rendered":"http:\/\/www.mbd.ase.ro\/?p=342"},"modified":"2019-01-28T20:53:26","modified_gmt":"2019-01-28T20:53:26","slug":"financial-and-non-financial-measures-for-measuring-marketing-perfor-mance-a-theoritical-review","status":"publish","type":"post","link":"https:\/\/www.mbd.ase.ro\/?p=342","title":{"rendered":"Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review"},"content":{"rendered":"<!-- coins metadata inserted by kblog-metadata -->\n<span class=\"Z3988\" title=\"ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&amp;rfr_id=kblog-metadata.php&amp;rft.title=Financial+and+Non-Financial+Measures+for+Measuring+Marketing+Perfor-mance%3A+A+Theoritical+Review&amp;rft.source=International+Conference+on+Marketing+and+Business+Development&amp;rft.date=2017-07-29&amp;rft.identifier=https%3A%2F%2Fwww.mbd.ase.ro%2F%3Fp%3D342&amp;rft.au=mbd&amp;rft.format=text&amp;rft.language=English\"><\/span><h4><span style=\"font-size: 12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12px;\"><span style=\"font-family: georgia,serif;\">Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review<\/span><\/span><\/p>\n<h4><span style=\"font-size: 12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12px;\"><span style=\"font-family: georgia,serif;\">Zaki Bhaya,Zaid Al-Dulaimi,Basim Jassmy<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\">M31<\/span><\/span><\/p>\n<h4><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\">The purpose of this paper is to explore the concept of marketing performance and discuss its different perspectives, researchers trying to review existing literature of the measurement of marketing performance in accordance with financial and non-financial measures to provide a collection from Theoretical information for further research and give a clear picture about the views related to the subject in this area. The researchers concluded to a set of conclusions and the most important of them was the attention of researchers and marketers to convert from traditional measures to the non-traditional in measurement marketing performance.<\/span><\/span><\/p>\n<h4><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\">Marketing performance, Financial measures, Non-financial measures.<\/span><\/span><\/p>\n<h4><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\"><strong>Full Text:<a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2017\/ICMBD_V1_2017_34.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000cd;\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family: georgia,serif;\"><span style=\"font-size: 12px;\"><strong>Cite: <a href=\"http:\/\/www.mbd.ase.ro\/RePEc\/aes\/icmbdj\/2017\/ICMBDJ_V1_2017_34.ris\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n\n<div class=\"kcite-boilerplate\">Please cite this article as:\nmbd (2017) Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review. <i>International Conference on Marketing and Business Development<\/i>.\n<a href=\"https:\/\/www.mbd.ase.ro\/?p=342\">https:\/\/www.mbd.ase.ro\/?p=342<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Title Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review Author Zaki Bhaya,Zaid Al-Dulaimi,Basim Jassmy &nbsp; Classification JEL M31 Abstract The purpose of this paper is to explore <a href=\"https:\/\/www.mbd.ase.ro\/?p=342\" class=\"more-link\">[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"Layout":"","footnotes":""},"categories":[20],"tags":[],"coauthors":[16],"class_list":["entry","author-mbd","post-342","post","type-post","status-publish","format-standard","category-20"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=342"}],"version-history":[{"count":2,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":405,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/342\/revisions\/405"}],"wp:attachment":[{"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=342"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mbd.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}