Title Analysis of the Relationship Between Sustainable Development and Economic Growth Author Elena Raluca Moisescu (Duican) Classification JEL Q01, Q56 Abstract An economic development is based on economic growth. Nowadays, […]
Title Business Development Characteristics: Findings from Literature Author Michael Sturm Classification JEL M10, M31 Abstract In an environment of severe competition and dynamic technological- and market change, companies need to […]
Title Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets Author Bistra Vassileva, Adriyana Miteva Classification JEL M31 Abstract The purpose of this paper is to investigate dynamics […]
Title Brand Extensions Differentiation: Implications for Strategy Author Claudiu-Cătălin Munteanu Classification JEL M31 Abstract The purpose of competitive strategy is to create and sustain competitive advantage. Traditionally, this is done […]
Title Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania Author Maria Johann, Mihaela Constantinescu, Stefan Claudiu Caescu Classification JEL M31 Abstract The paper presents the […]
Title Pricing Strategy in Services – Pricing Strategies in Transport Services Author Bogdan Georgescu Classification JEL M31 Abstract The paper aims to highlight the main ways in price fixing strategies […]
Title Space Tourism Market Analysis. Current Situation and Future Trends Author Corina Larisa Bunghez Classification JEL M31, L83 Abstract Nowadays, tourists benefit from a substantial variety of destinations to choose […]
Title The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers Author Debra Riley, Mark Anderson Classification JEL M37 Abstract Research in advertising suggests […]
Title The Impact of Packaging Design on Health Product Perceptions Author Debra Riley, Peter Martins da Silva, Sabrina Behr Classification JEL M31 Abstract Packaging design has been studied in a […]
Title The Educational Innovator Author Oana Drumea Classification JEL I23 Abstract The purpose of the hereby paper is to describe who bears or should bear the role of an educational […]