International Conference on Marketing and Business Development, Volume 1, 2015

marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, global marketing, online marketing, interactive marketing, business to business marketing, marketing communications, brand management and […]

Title Family Firms’ CSR Actions: the Case of Barilla Author Domenico Morrone, Angeloantonio Russo, Donato Calace Classification JEL M4, M14 Abstract The development and implementation of CSR oriented strategies is […]

Title Customer Engagement Behaviour in the Fashion Industry Author Katarzyna Rupik Classification JEL M31 Abstract B2C companies attempt to integrate an active consumer into their business processes. Among various concepts […]