ICMBD_V1_2015

Title Redefining 'The Rich' Author Milind Fadnavis Classification JEL M31 Abstract One important demographic variable used to segment market is income. Although there is a wide gap between rich and […]

Title Modeling Store Patronage: A Systematic Review Author Sutthipong Meeyai Classification JEL L81, M31 Abstract Marketers always search for growing in store patronage. It is important for retailers to gain […]