ICMBD_V1_2017

International Conference on Marketing and Business Development, Volume 1, 2017

ICMBD 2017

marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, global marketing, online marketing, interactive marketing, business to business marketing, marketing communications, brand management and […]

Title The Balanced Scorecard for Sustainability Author Rachid Moustaquim, Camélia DUMITRIU Classification JEL M10, M14, Q50, Q56 Abstract Robert Kaplan and David Norton (1992), professors at Harvard Business School, were […]