Pricing Strategy in Services – Pricing Strategies in Transport Services

Title

Pricing Strategy in Services – Pricing Strategies in Transport Services

Author

Bogdan Georgescu

Classification JEL

M31

Abstract

The paper aims to highlight the main ways in price fixing strategies in general and customized in the field of transport services. Establish strategies and tactics price is a complex process requiring consideration of a multitude of influencing factors and experience a wide variety of options. Pricing strategies are grounded and chosen by taking into consideration the conditions of service offerings, demand, competition, cost and price perception by consumers and the objectives of the firm in the market. There are a great variety of strategies and tactics price for the services sector. This gives companies the freedom to choose the most suitable options in relation to their factors or profile, offer services, marketing objectives, the targeted segment, etc. The most used of price strategies and tactics can be classified according to the novelty of the service provided, and for new services and existing services.

Keywords

price, strategy, services, transport services.

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Please cite this article as: Bogdan Georgescu (2015) Pricing Strategy in Services – Pricing Strategies in Transport Services. International Conference on Marketing and Business Development. http://www.mbd.ase.ro/?p=109