Customer Orientation and Organizational Performance in Iraqi Private Banks

Title

Customer Orientation and Organizational Performance in Iraqi Private Banks

Author

JASSMY, BASIM ABBAS KRAIDY, BHAYA, ZAKI MUHAMMAD ABBAS, AL-DULAIMI, ZAID YASEEN SAUD

Classification JEL

M31

Abstract

This current research indicate the relationship between customer orientation and organizational performance in the Iraqi private banks, Customer orientation is represented to be an essential factor for the Iraqi private banks success in spite of a few empirical evidence to enhancing performance , this research trying to clarify customer orientation- performance .in the final of this research achieved for the role of customer as basically influence in the Iraqi private banks and this gaining in the theoretical side.

Keywords

Customer orientation,organizational performance

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Please cite this article as: mbd (2016) Customer Orientation and Organizational Performance in Iraqi Private Banks. International Conference on Marketing and Business Development. http://www.mbd.ase.ro/?p=307