Contents
Title
Particularities of the Legal Framework of Marketing in Romania
Author
Ionel Dumitru,Mihai Felea,Bogdan Georgescu,Daniel Moise
Classification JEL
M38
Abstract
Legal framework of marketing includes all legal regulations concerning the marketing activities of the companies. It is an element of macro environment namely the political and social environment. At the international level, differences in legislation relating to the field of marketing are significant. In Romania there are some particularities in the legal framework of marketing. Using a secondary research of romanian marketing legislation we obtaining results consist in the most important acts which target different parts of the business of marketing.
Keywords
legal marketing, deceptive marketing, differences marketing legislation.
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