Particularities of the Legal Framework of Marketing in Romania

Title

Particularities of the Legal Framework of Marketing in Romania

Author

Ionel Dumitru, Mihai Felea, Bogdan Georgescu, Daniel Moise

Classification JEL

M38

Abstract

Legal framework of marketing includes all legal regulations concerning the marketing activities of the companies. It is an element of macro environment namely the political and social environment. At the international level, differences in legislation relating to the field of marketing are significant. In Romania there are some particularities in the legal framework of marketing. Using a secondary research of romanian marketing legislation we obtaining results consist in the most important acts which target different parts of the business of marketing.

Keywords

legal marketing, deceptive marketing, differences marketing legislation.

Full Text: download pdf

Cite: download citation (for EndNote, Reference Manager, ProCite)

 

Please cite this article as: mbd (2017) Particularities of the Legal Framework of Marketing in Romania. International Conference on Marketing and Business Development. http://www.mbd.ase.ro/?p=359