Marketing and Business Development between Idea, Scientific Discovery and Innovation
D46, E20, I25, K20, M31, N10, O31, P50
Starting from the emergence of the basic ideas, scientific development of them to successive innovations derived from, the paper develops around the way in which marketing science contributes to the business development. It is presented the vision of marketing from a historical perspective that characterized feudalism, communism, capitalism and knowledge based society. Based on documentary research is discussed the necessity of adopting innovations and the multidisciplinary nature of innovation as a process. European policies are presented for the development of innovation and regional development programs already implemented. The paper concludes by highlighting new facets of the innovation concept in economic theory, the legal framework for the marketing of innovative technologies and the limits of intellectual property rights of those who innovate.
Marketing, Idea, Scientific Discovery, Innovation, Development.
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