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International Conference on Marketing and Business Development (ICMBD)

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Address: 6 Romana Square, 010374, 1st District, Bucharest, Romania
Facebook: www.facebook.com/mbdconference
Email: mbd@ase.ro
Please cite this article as: mbd (2015) Contact. International Conference on Marketing and Business Development. http://www.mbd.ase.ro/?page_id=36

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Recent Posts

  • ICMBD 2018
  • ICMBD 2017
  • Particularities of the Legal Framework of Marketing in Romania
  • Market and Competitive Determinants of Strategy in the Process of Strategic Analysis – Toward Comprehensive and Integrated Approach
  • Recognition of Future Trends on time with the Right Evaluation for the Software Industry
  • Generational Segmentation in Selected European Countries – Analysis of Secondary Data
  • “Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism”
  • The Balanced Scorecard for Sustainability
  • Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services
  • A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element
  • Typology of Polish Consumers in Regard to their Sustainable Behaviour
  • “Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market”
  • Neuromarketing Research and its Application in Marketing Activities. Some Examples
  • Understanding Voluntary Simplifiers in Bulgaria
  • CSR disclosure in Large Bulgarian Companies
  • Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector
  • Measuring Sustainable Development. Challenges and Solutions
  • Comparative Advantages Related to a Municipality – the Experts View
  • How Does Color Strategy Create the Social Value: A Multi-Case Study Approach
  • Identifying Areas of Information Asymmetry on Foods Labels
  • “Value Creation vs Value Appropriation: Network Externalities for Auto-Dipper”
  • Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic
  • Cross-cultural Differences in Tourism Product Preferences
  • Collaboration between Consumers and Companies in Generating Ideas for Product Development
  • Applied Aspects of Automated Pricing in B2C Marketing
  • Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review
  • ICMBD 2016
  • Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?
  • Transformational Leadership and its Impact on the Effectiveness of the Team
  • Customer Orientation and Organizational Performance in Iraqi Private Banks
  • Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study
  • Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies
  • Consumer Perspective upon the Marketing of Online Surveys
  • Parametrization of the Personnel Function – Possibilities and Limitations
  • Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province
  • Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector
  • Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research
  • An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector
  • The Influence of Advertising Practice Corporate Social Responsibility
  • Entrepreneurial Approach on Relationship Marketing in Family Owned Business
  • Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective
  • Quantitative Research on the Anime Culture Products Presence in the Romanian Market
  • An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania
  • Simulation Business Games in the Research of Marketing Managers’ Decision Making Proces
  • Analysis and Evaluation of the Economic State of the Family Business in Bulgaria
  • Consumer Perspective upon the Marketing of Online Surveys

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