Title The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers Author Debra Riley, Mark Anderson Classification JEL M37 Abstract Research in advertising suggests […]
Title The Impact of Packaging Design on Health Product Perceptions Author Debra Riley, Peter Martins da Silva, Sabrina Behr Classification JEL M31 Abstract Packaging design has been studied in a […]
Title The Educational Innovator Author Oana Drumea Classification JEL I23 Abstract The purpose of the hereby paper is to describe who bears or should bear the role of an educational […]
Title Redefining 'The Rich' Author Milind Fadnavis Classification JEL M31 Abstract One important demographic variable used to segment market is income. Although there is a wide gap between rich and […]
Title Would the Niagara Region Benefit from Specialising in Riesling? Author Federico Guillermo Topolansky Barbe, Andrea Fujarczuk, Magdalena Maria Gonzalez Triay Classification JEL M31 Abstract The main purpose of this […]
Title To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia Author Derek Ong Lai Teik, Terrance Chiang Tong Seng, Amanda Pung Xin-Yi Classification JEL M31 […]
Title Modeling Store Patronage: A Systematic Review Author Sutthipong Meeyai Classification JEL L81, M31 Abstract Marketers always search for growing in store patronage. It is important for retailers to gain […]
Title Marketing and Business Development between Idea, Scientific Discovery and Innovation Author Lucian-Florin Onișor Classification JEL D46, E20, I25, K20, M31, N10, O31, P50 Abstract Starting from the emergence of […]
Title Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication Author Jolanta Tkaczyk Classification JEL M31 Abstract Susceptibility to social […]
Title Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy? Author Jolita Vveinhardt, Egle Stonkute Classification JEL M140, M310 Abstract Companies seek to promote social responsibility activities, as […]