Title Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market Author Joanna Korpus Classification JEL M10, M31, G21 Abstract The aim of the paper is […]
Title Neuromarketing Research and its Application in Marketing Activities. Some Examples Author BEATA TARCZYDŁO Classification JEL M31 Abstract The following questions were my inspiration to literature study and empirical […]
Title Understanding Voluntary Simplifiers in Bulgaria Author Vanya Kraleva Classification JEL D12, M31 Abstract The notion of voluntary simplicity reflecting the rejection of growing consumerism and materialism of our […]
Title CSR disclosure in Large Bulgarian Companies Author Desislava Serafimova Classification JEL M14 Abstract Communicating and reporting information about socially responsible business practices is a relevant issue for contemporary […]
Title Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector Author Polixenia Aurora Roman (Parescura) Classification JEL M31 Abstract The optometry and optical dispensing sector faces major challenges due […]
Title Measuring Sustainable Development. Challenges and Solutions Author CAMÉLIA DUMITRIU,RACHID MOUSTAQUIM Classification JEL M10, M14, Q50, Q56 Abstract In this paper, the authors present a framework for defining the […]
Title Comparative Advantages Related to a Municipality – the Experts View Author Yana Balashova-Kostadinova Classification JEL M31 Abstract In recent years competitiveness has intensified immensely not only between businesses […]
Title How Does Color Strategy Create the Social Value: A Multi-Case Study Approach Author KAMEL BEN YOUSSEF,MASSIMO CAIAZZO,NATAHLIE SAVARY Classification JEL M31 Abstract This paper is describing color influence […]
Title Value Creation vs Value Appropriation: Network Externalities for Auto-Dipper Author Rajnandan Patnaik Classification JEL M13, M30 Abstract A firm’s competitiveness is deeply engrained in its offering. It is […]
Title Identifying Areas of Information Asymmetry on Foods Labels Author Manuela Ivanova Classification JEL M31 Abstract The fierce competition in the food market has put forward the discussion on […]