Redefining ‘The Rich’
Title Redefining 'The Rich' Author Milind Fadnavis Classification JEL M31 Abstract One important demographic variable used to segment market is income. Although there is a wide gap between rich and […]
2015
Would the Niagara Region Benefit from Specialising in Riesling?
Title Would the Niagara Region Benefit from Specialising in Riesling? Author Federico Guillermo Topolansky Barbe, Andrea Fujarczuk, Magdalena Maria Gonzalez Triay Classification JEL M31 Abstract The main purpose of this […]
To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia
Title To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia Author Derek Ong Lai Teik, Terrance Chiang Tong Seng, Amanda Pung Xin-Yi Classification JEL M31 […]
Modeling Store Patronage: A Systematic Review
Title Modeling Store Patronage: A Systematic Review Author Sutthipong Meeyai Classification JEL L81, M31 Abstract Marketers always search for growing in store patronage. It is important for retailers to gain […]
Marketing and Business Development between Idea, Scientific Discovery and Innovation
Title Marketing and Business Development between Idea, Scientific Discovery and Innovation Author Lucian-Florin Onișor Classification JEL D46, E20, I25, K20, M31, N10, O31, P50 Abstract Starting from the emergence of […]
Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication
Title Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication Author Jolanta Tkaczyk Classification JEL M31 Abstract Susceptibility to social […]
Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?
Title Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy? Author Jolita Vveinhardt, Egle Stonkute Classification JEL M140, M310 Abstract Companies seek to promote social responsibility activities, as […]