Title Value Creation vs Value Appropriation: Network Externalities for Auto-Dipper Author Rajnandan Patnaik Classification JEL M13, M30 Abstract A firm’s competitiveness is deeply engrained in its offering. It is […]
Title Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic Author Yuanfei Guo,Mary FitzPatrick,Roy Larke Classification JEL M31 Abstract Suboptimal health and chronic disease are major […]
Title Cross-cultural Differences in Tourism Product Preferences Author Maria Johann Classification JEL L83, M31 Abstract Tourists can discover a variety of benefits in tourism products, which are intended to […]
Title Collaboration between Consumers and Companies in Generating Ideas for Product Development Author Antoniya Boykova Classification JEL M31 Abstract The development of modern society and the achievements in the […]
Title Applied Aspects of Automated Pricing in B2C Marketing Author Evgeniya Tonkova Classification JEL M31 Abstract Technological developments over the past two decades have had a strong impact on […]
Title Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review Author Zaki Bhaya,Zaid Al-Dulaimi,Basim Jassmy Classification JEL M31 Abstract The purpose of this paper is to explore […]
marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, global marketing, online marketing, interactive marketing, business to business marketing, marketing communications, brand management and […]
Title Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania? Author Balan, Carmen Classification JEL M30, M31, O33 Abstract In the era of digital marketing, customer […]
Title Transformational Leadership and its Impact on the Effectiveness of the Team Author ATIYAH, LATIF Classification JEL M31 Abstract The entrance of the transformative leadership is a considered a new […]
Title Customer Orientation and Organizational Performance in Iraqi Private Banks Author JASSMY, BASIM ABBAS KRAIDY,BHAYA, ZAKI MUHAMMAD ABBAS,AL-DULAIMI, ZAID YASEEN SAUD Classification JEL M31 Abstract This current research indicate […]