Title Effective Knowledge Sharing in Multi-Generation Organization Author Katarzyna Derlukiewicz, Anna Tryfon-Bojarska, Tomasz Łopaciński Classification JEL J28, M54 Abstract The paper presents the results of literature reviews, a primary data […]
Title Public Relations as an Exposure Tool for the Management Author Edmir Kuazaqui Classification JEL M310 Abstract For better exposure on the market, companies can opt for different promotional mix […]
Title Business Development Challenges for Security Industry – The Classical Market and The New Technology Market Author Emilian Cristian Irimescu Classification JEL M31, M10 Abstract The past years have been […]
Title Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou Author Camelia Kailani, Narcisa Ciobotar Classification JEL M31, M37 Abstract In a dynamic economic environment marked […]
Title Green Business for Green Meetings (Case Study: Opatija Kongress Hotels) Author Daniela Gracan, Marina Barkidija Classification JEL M31 Abstract In the late 20th century, the World Tourism Organization established […]
Title Mobile Game Advertising Recall in Pre- and Post-Game Experience Author Jari Salo Classification JEL M00, M31, M37, M39, L86, L82 Abstract The mobile channel is a prominent way to […]
Title The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health Author Egehan Ozkan, Dilaver Tengilimoğlu, Pelin Yilik Classification JEL M31 Abstract The aim of this […]
Title Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi Author Chukwuka Ododo, Gary Mulholland, Jason Turner Classification JEL M31 Abstract The aims of this exploratory research […]
Title Environmental Management Author Ana Vizjak, Maja Vizjak Classification JEL Q56 Abstract Market activities do not generate a variety of desirable social or public goals, such as creation of a […]
Title Events Marketing 4-D Research Author Daniel Moise Classification JEL M31, M30 Abstract In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into […]