ICMBD_V1_2015

International Conference on Marketing and Business Development, Volume 1, 2015

Title Family Firms’ CSR Actions: the Case of Barilla Author Domenico Morrone, Angeloantonio Russo, Donato Calace Classification JEL M4, M14 Abstract The development and implementation of CSR oriented strategies is […]

Title Customer Engagement Behaviour in the Fashion Industry Author Katarzyna Rupik Classification JEL M31 Abstract B2C companies attempt to integrate an active consumer into their business processes. Among various concepts […]